The US’s hotel occupancy rate increased by 7% to 43% in the last week of November, according to new data by STR.
In year-on-year comparisons, the STR report revealed that the average daily rate was up 2.9% to $87.53, and revenue per available room (revPAR) increased 10.1% to $38.16 during the week of 21-27 November 2010.
Among the top 25 US markets, Phoenix, Arizona, registered the highest occupancy increase, rising by 23.1% to 46.1%, followed by Seattle, Washington, which increased 14.2% to 45.5%.
Two of the top US markets reported occupancy decreases during the week. Oahu Island, Hawaii, fell by 7.3% to 70.1%, and Norfolk-Virginia Beach, Virginia, decreased 3.6% to 36.9%.
The three top markets that reported revPAR increases of more than 15% include Phoenix, which rose 28.1% to $39.33, Seattle, which increased by 21.3% to $41.85, and Orlando, Florida, which saw a 16.5% rise to $41.33.
Oahu Island, Hawaii, posted the largest revPAR decrease, falling 6.3% to $109.19.