View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
December 19, 2010

Alternative Hotel Rebrands Itself as De Vere Group

The UK's leading independent hotel and hospitality group, Alternative Hotel Group (AHG), has announced that it is rebranding as De Vere Group. The move follows a review that recognised the strength of AHG's leading De Vere brands. The principal operating brands will be De Ve

By cms admin

The UK’s leading independent hotel and hospitality group, Alternative Hotel Group (AHG), has announced that it is rebranding as De Vere Group.

The move follows a review that recognised the strength of AHG’s leading De Vere brands.

The principal operating brands will be De Vere Hotels, De Vere Venues and De Vere Village.

The brands of Greens, the 15-strong leisure club business and G&J Greenall, the gin and vodka distiller, will be unaffected.

De Vere Group operates 65 major hotels and residential conference venues across the UK and is jointly owned by management and Lloyds Banking Group.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Hotel Management Network