Snotels is to launch a niche hotel brand, network and experience for existing hotel owners and developers in ski resorts and alpine towns worldwide.
The group plans to enter the mountain markets of France, Switzerland, British Columbia, Colorado and California.
Snotels aims to have 50 hotels in the network by 2016.
The proposed hotel properties will feature engaging zones, hot tubs and services for skiers, hikers and bikers, with options for restaurant, bar, rental, retail and other spaces.
“Snotels is thrilled to bring crucial benefits to Snoteliers and mountain tourists by pioneering the launch of the world’s first alpine hotel brand,” said Michael Metcalfe, a former snowboard instructor and resort executive who created Snotels.