Advaya Hospitality is to launch lifestyle hotel brand Modo Hotels, which is inspired by music.

The company will open Modo properties in major markets worldwide, starting with five hotels in India and another five in Brazil.

The musically inspired brand will have a Bauhaus loft design with a collection of vinyl records, CDs and MP3 content, featuring a showcase of independent artists from around the world.

Full-service hotels will house over 100 rooms, a restaurant-lounge, courtyard, pool, meeting and event space, library, retail shop and gym.

Advaya will open 150-room hotels in the Brazilian cities of Sao Paulo, Campinas, Curitiba, Vitoria and Manaus.

Modo Hotels in Brazil will be developed by the newly formed ABR Brazil, a joint venture of Modo and BridgeRock Capital Management.

In India, Modo will open hotels in the cities of Chennai, Tuticorin, Kakinada, Vizag and Vellore, with limited food and beverage offerings and small meeting rooms.

Advaya also plans to acquire strategic assets and build new hotels, targeting major US markets such as New York, Kansas City and Miami.