The US’s luxury hotel performance improved during January 2011, showing a average daily rate (ADR) increase of 5.6% and a revenue per available room (revPAR) increase of 11.9%.
In the luxury segment, ADR increased by 5.6% to $246.09, revPAR rose by 11.9% to $147.14, while occupancy increased by 6% to 59.8%.
Among the top 25 markets, Detroit, Michigan, achieved the largest occupancy increase, rising 14.4% to 50.8%, followed by Oahu Island, Hawaii, with an 11.9% increase to 80.9%.
San Francisco / San Mateo, California, reported the largest ADR increase, rising 11.9% to $142.68.
Five leading markets reported revPAR increases of more than 15%: San Francisco / San Mateo increased 24.5% to $93.52, Oahu Island rose 21.9% to $131.24, Detroit rose 18% to $40.75, Denver, Colorado, rose 16.2% to $51.20 and New Orleans, Louisiana, rose 15.9% to $65.98.
Overall, the US hotel industry’s occupancy rose by 5.8%, ADR was up 2.8% and revPAR increased by 8.7%.
