The US hotel industry has seen improved performance during the week of 24-30 April 2011, with STR Global reporting a 4.4% increase in occupancy, a 1% increase in average daily rate (ADR) and a 5.5% increase in revenue per available room (RevPAR).
According to the data, occupancy rose to 61.3%, ADR increased to $99.23, and RevPAR increased during the week to $60.78.
Economy hotels reported the largest increases for occupancy and RevPAR, with gains of 7.3% and 8.2% respectively.
Among the chain-scale segments, the upper-upscale segment reported the largest occupancy decrease during the week, falling 2.3% to 70.4%, followed by the luxury segment with a 0.5% decrease to 70%.
Among the top 25 markets in the US, Orlando in Florida reported a 19.9% increase in occupancy to 75%, the largest increase in that metric, followed by Minneapolis-St. Paul, Minnesota-Wisconsin, with a 16.3% increase to 66.6%.
Washington DC experienced the largest decreases in all three key performance metrics, reporting an occupancy drop of 10.1% to 70.1%, an ADR decrease of 9.5% to $147.04, and a RevPAR decrease of 18.6% to $103.01.
