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August 1, 2011

Abu Dhabi Records Increased Hotel Performance for First-Half 2011

Abu Dhabi hotels recorded rises across all industry indicators for the first half of 2011, according to the Abu Dhabi Tourism Authority (ADTA). For the year-to-date, hotel guests increased by 11% to just over one million, guest nights increased by 26% to over three million, occupancy ro

By cms admin

Abu Dhabi hotels recorded rises across all industry indicators for the first half of 2011, according to the Abu Dhabi Tourism Authority (ADTA).

For the year-to-date, hotel guests increased by 11% to just over one million, guest nights increased by 26% to over three million, occupancy rose by 10% to stand at 70%, revenue climbed 6% to $619m and the average length of stay grew by 13% to 2.97 nights.

ADTA chairman HH Sheik Sultan Bin Tahnoon Al Nahyan said the growth was helped by a 15% year-on-year drop in average room rates, making Abu Dhabi a more affordable destination than it was last year.

The UK stood as the emirate’s largest source of hotel guests for the first six months of 2011, accounting for 72,998 visitors, a 20% increase on the first half of 2010.

Other source countries include India, where visitors to Abu Dhabi rose by 22%, Germany with 15% growth, Saudi Arabia with 44%, France with 29%, Italy with 22%, Australia with 18%, Kuwait with 19% and Russia with 40%.

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