Hilton Hotels have announced that they are going to introduce 25 new hotels amounting to 3,000 rooms across the UK over the next five years, in conjunction with the hotel franchise operator Somerston Hotels.

Hilton has said that the hotels will be a new brand called Hilton by Hampton and promise to be a “new kind of economy hotel” focusing on consistency and comfort for business and leisure travellers.

“The deal with Somerston and the introduction of the Hampton by Hilton brand into the UK represents a significant first move into the economy sector,” said Simon Vincent, Area President of Hilton UK and Ireland. “We have a target of doubling our estate from 75 to 150 hotels in ten years and with the interest and support of leading property developers and franchise operators we are well on the way to achieving this.”

“There are tremendous growth opportunities within the economy hotel sector and we are excited by the prospect of further developing our portfolio with Hilton,” said Christopher Budden, Chairman of Somerston Hotels. “With our UK franchise expertise and the new Hampton by Hilton brand, we are confident that we can make a huge success of this alliance.”