French hotel chain Accor has signed three new franchise agreements in London, UK, for the development of its new hotel brands.

The company signed an agreement with Fairview to launch the 109-bedroom Mercure London Bloomsbury hotel by the end of this year.

Accor and Euro Hotels will develop the 100-room All Seasons budget hotel in Croydon and a 139-room All Seasons hotel in Leyton this year, according to