Prices at hotel rooms across London, UK, rose by 7% to £124 ($194) this year.

The rise, which is attributed to an increase in business travel and international demand, is expected to continue throughout 2011, according to PriceWaterhouseCoopers.

The city has seen 11 consecutive months of occupancy growth, while the average room rate for the city is up from £116 ($181) in 2009.

The city is expected to increase its hotel pipeline for the upcoming Olympic Games in 2012, according to