Carlson Rezidor Hotel Group has announced plans to launch two new global hotel brands: Radisson Red, a ‘lifestyle select’ brand, and Quorvus Collection, a collection of luxury hotels.
The hotel group plans to open more than 60 Radisson Red hotels and 20 hotels under the Quorvus Collection by 2020.
The Radisson Red brand is expected to create a new industry category, ‘lifestyle select’, an upscale, select service concept with an increased focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the role that technology plays in everyday life.
Carlson president and CEO Trudy Rautio said that Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of the group’s Ambition 2015 growth strategy.
"This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands," Rautio added.
Radisson Red’s focus on technology will include the introduction of a mobile application to allow guests to skip reception for check-in, order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport as well as manage their own personal profile and preferences and manage the environment within their Radisson Red room.
Radisson Red will be introduced simultaneously across Americas, Europe, the Middle East, Africa and Asia Pacific in 2015.
The Quorvus Collection brand will include luxury, five-star hotels, each with individual design, heritage, history and architecture.
All hotels under the new brand will offer a suite of hallmark services designed to meet guests’ requirements and include six core lifestyle elements: wellness, replenishment, style, inspiration, entertainment and connectivity.
The Quorvus Collection, which will include historic landmark properties, contemporary residences, classic boutiques and urban retreats, will likely announce its first members in the second quarter of 2014.
Currently, Carlson Rezidor’s brands include Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, and Country Inns & Suites By Carlson.
