Hard Rock International, a Florida-based firm with a portfolio of 138 cafes, 17 hotels and seven casinos, is to open its first European hotel, Hard Rock Hotel Ibiza, in May 2014.
The company plans to sign a licence deal with Spanish hotel chain Palladium Hotel, which will transform two former Fiesta Hotels – Club Don Toni and Hotel Don Toni – into the Hard Rock Hotel Ibiza.
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The transformation will see the two buildings being united by a remodelled lobby and multi-purpose space for dining, shopping and entertainment outlets.
Hard Rock Hotel Ibiza will feature more than 480 rooms, including 235 suites.
Amenities at the hotel will include the Rock Spa, Body Rock workout facility, 8,600ft² of meeting space, music memorabilia, the Rock Shop featuring Hard Rock merchandise, and dining and entertainment options such as a lobby bar, kids club, teen venue and beach club.
The hotel will also feature private swimming pools for speciality suites, and two pools enhanced with bars, private cabanas and poolside service.
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By GlobalDataThe main outdoor pool stage at the hotel will be able to hold up to 2,500 guests, who can experience live music and DJ performances.
Hard Rock International EMEA development director Josh Littman said the company looks forward to building on its existing presence in Europe with the opening of the first Hard Rock Hotel in the region, and is pleased to be working with the leading hotel owner and operator in Ibiza, Palladium Hotel Group.
"This project is a natural alignment of interests for Hard Rock, as Palladium recently opened the Hard Rock Cafe in Ibiza. As we enter Europe, and make strides toward additional hotel development goals within the continent, we will seek relationships with quality developers like Palladium, while we remain dedicated to introducing our brand to new guests and existing Hard Rock fans," Littman added.
Palladium Hotel Group CEO Abel Matutes Prats said the company is looking forward to working with Hard Rock International on the upcoming development in Ibiza.
"We operate more than 3,450 rooms in 12 hotels in Ibiza, and we look forward to continuing our relationship with Hard Rock as we’ve seen great success in our existing Cafe business," Prats added.
