InterContinental Hotels Group (IHG) has launched a new Crowne Plaza brand hotel in Serbia, the Crowne Plaza Belgrade.

The hotel, which is owned by Delta Holding, was opened after the signing of a new management agreement with IHG and the transformation of the hotel into a Crowne Plaza property.

The hospitality firm has redesigned the exteriors of the property, while the interior has been completely renovated to encompass a simplistic design and large, welcoming spaces.

Crowne Plaza Belgrade general manager Živorad Vasic said, "This new and modern hotel will be the pride of Belgrade and Serbia and is extremely well equipped to welcome business and conference travellers to this city."

Located in the business district of Belgrade, the new hotel is in close proximity to Belgrade’s city centre and Nikola Tesla International Airport.

Crowne Plaza Belgrade has 416 rooms, two restaurants, a lobby bar, an exhibition hall, a full service business centre, the largest hotel ballroom in the country, 12 meeting rooms, as well as a fitness and spa centre with a swimming pool, which is said to be the largest hotel swimming pool in Serbia.

"This new and modern hotel will be the pride of Belgrade and Serbia and is extremely well equipped to welcome business and conference travellers to this city."

IHG Central and Eastern Europe, Russia and CIS operations vice president Rolf Hübner said that combining quality business services with a great night’s sleep is at the heart of the Crowne Plaza brand.

"It has been recognised as a reputable business hotel brand consistently for the last 30 years and today Crowne Plaza hotels continue to be globally relevant to ambitious career-focused travellers in the ever evolving corporate world," Hübner added.

The hotel features the Crowne Plaza Sleep Advantage programme including components such as signature bedding, wake-up calls, designated quiet zones and aromatherapy.

Currently, IHG operates over 600 hotels in Europe under brands such as InterContinental Hotels & Resorts, Holiday Inn and Holiday Inn Express.