InterContinental Hotels Group (IHG) has expanded its presence with the signing of an agreement to open its first Holiday Inn brand of hotel in Poland.
The group signed the deal with the Hotel Commercial Investment and has scheduled the opening for 2015.
The new hotel will be newly built in close distance to the exhibition centre EXPO Silesia in the greater Katowice area, as its main driver of demand is expected to be MICE travellers visiting the exhibition hall.
Holiday Inn Dabrowa Gornicza Katowice has 160 rooms, while featuring the an open lobby.
Hotel Commercial Investment owner Marcin Majchrowicz said: "Holiday Inn Dabrowa Gornicza Katowice is the first internationally branded hotel in Dabrowa Gornicza, so it has a competitive advantage in a prime location."
IHG Eastern and Central Europe development director Peter Vermeer said the Holiday Inn brand is continuing on its journey of across Europe.
"This latest signing in Poland demonstrates the brand’s ability and agility to pioneer new markets across Europe," Vermeer said.
Currently, Holiday Inn brand operates 281 hotels in Europe, while it has 25 additional properties under pipeline that are expected to open within the next five years.
