InterContinental Hotels Group (IHG) will expand its presence in Europe with the opening of the new Holiday Inn Express Manisa – West hotel in Turkey in early 2014.
The company has signed a franchise agreement with Procons Turizm and a management agreement with T&T Consulting to manage the new property.
T&T Consulting also manages the Holiday Inn Express Istanbul – Altunizade hotel in Turkey for IHG.
Located in the industrial area of Manisa and 35 minutes drive from Izmir airport, the 102-room hotel aims to target business travellers, who visit the area for its manufacturing plants.
IHG Turkey development director Yalin Yaltirakli said that Manisa is one of Turkey’s key industrial centres and the hotel will be closely situated to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and beautiful scenery.
"Holiday Inn Express is a great brand for Manisa as it focuses on convenience and comfort at great value. It’s ideal for business travellers who are on the go as it offers exactly what they need – a great night’s sleep in a high quality project and a free breakfast," Yaltirakli added.
"Every year 100 million people stay at a Holiday Inn brand family (Holiday Inn and Holiday Inn Express) around the world. They know they can expect a consistent, refreshed experience at an affordable price wherever they are.
"IHG currently has 16 hotels in Turkey, half of which are in the Holiday Inn brand family. This is an exciting signing as we continue to strengthen our pipeline and presence in the region."
In 2012, IHG opened 39 hotels in Europe, the highest number of openings in the region for four years, and also signed new agreements to add another 48 hotels and 7,012 rooms to its European portfolio.
Holiday Inn and Holiday Inn Express accounted for over 70% of new signings in 2012.