Deloitte has revealed that London has been voted Europe’s most attractive hotel investment destination for the second year running.
In the company’s survey of senior hospitality industry figures, around 31% of respondents chose London as the number one hotel investment destination.
Barcelona and Madrid came in joint second place at 27%, while Amsterdam ranked as the third city at 26%.
Deloitte hospitality global head Nick van Marken said: "Although some investors see the city as overvalued, London’s position as a proven destination for both business and leisure remains unparallelled.
"Investor appetite and its added status as a safe haven means we expect capital flows to remain strong."
According to van Marken, almost 2,500 luxury hotel rooms are set to open in London by 2021, with an estimated investment of more than £3bn.
The survey also revealed that half of respondents believe China (51%) and North America (49%) to be Europe’s primary sources of investment in the next 12 months.
van Marken added: "Investment into Europe continues at pace, with the UK leading the way in terms of volume, and private equity remains very active.
"Germany has seen a sustained period of both strong performance and investment. Attention now seems to be focused on southern Europe, particularly Spain."
Scottish cities ranked two out of the top three regional UK investment destinations.
The survey named Edinburgh (47%) as the most attractive destination, followed by Manchester (40%) and Glasgow (23%).
Image: A panoramic image of London Tower Bridge from River Thames. Photo: courtesy of Vichaya Kiatying-Angsulee / FreeDigitalPhotos.net.
