The Raglan hotel in the UK will be one of the first businesses to use a new interactive table talker from zappit that uses QR Codes to improve customer relationship management (CRM).
The SmartBox sits on a restaurant table top or in a hotel room, enables tailored communication with guests and drives transactions by working as a data capture device.
Once a customer scans the QR Code on SmartBox, they are directed to a mobile website that features a loyalty scheme, information about forthcoming promotions and competitions.
The device is suitable for bars, restaurants, cafes and hotels of all sizes, said NFC, QR and mobile payment technology firm zappit.
zappit founder and CEO Mark FRASER said SmartBox is an engagement tool and a platform for smaller businesses to get to grips with mobile marketing technologies.
"QR has really come of age in 2012, helped by the increasing ubiquity of smartphones and consumer willingness to scan and engage with QR Codes," Fraser added.
The Raglan is using SmartBox in hotel rooms, reception and in the restaurant.
zappit helps with the creation and management of campaigns, the QR Code generation for SmartBox and the design of customised mobile experiences for venues. The company also provides post-experience engagement emails and the real-time monitoring of engagement activity.
So far, SmartBox has been selected by a group of nine restaurants, bars and hotels in London, UK.
Image: The Raglan hotel is using the table talker in its hotel rooms, at the reception and in the restaurant. Photo: zappit