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January 27, 2013

Starwood to expand Le Méridien hotel business in 2013

Starwood Hotels and Resorts Worldwide is set to open nine hotels worldwide under the Le Méridien hotels brand in fiscal 2013.

By admin-demo

Starwood Hotels and Resorts Worldwide is set to open nine hotels worldwide under the Le Méridien hotels brand in fiscal 2013.

On 31 January 2013, the company will open Le Méridien Bali Jimbaran, which will feature 118 guest rooms, including rooftop penthouses, villas with private plunge pools, a fitness centre, a chapel, a bar and restaurant and an ice cream shop.

Le Méridien Atlanta Perimeter will debut on 21 February 2013 in Dunwoody, near downtown Atlanta, and will have 275 guest rooms and suites, a bar and restaurant, fitness centre, pool and a meeting space.

"After significant investment and consolidation, Le Méridien boasts its best portfolio ever, and this will be a milestone year for us as we welcome an unprecedented number of new hotels into our ever-growing family."

The company will open Le Méridien Zhengzhou in China in May; this property will feature 350 guest rooms and suites, a cocktail bar, coffee hub and restaurant with private rooms.

A fourth hotel, Le Méridien Saigon, will open in Vietnam in June 2013, accomodating 350 guest rooms and suites, and a spa.

In July 2013, the company will open Le Méridien Dhaka in Bangladesh, which will have 300 guest rooms and suites, a spa and a fitness centre, while in September 2013, it plans to open Le Méridien Cairo Airport at Terminal 3 of Cairo International Airport, which will accomodate 350 guest rooms, a restaurant, coffee bar, lobby bar, lounge, fitness centre, swimming pool, business centre, ballroom and six meeting rooms.

The Le Méridien brand will also open its seventh and eighth hotel in China and India respectively in October 2013, whereas the last hotel for fiscal 2013, Le Méridien Chicago – Oakbrook Center, will accomdoate 172 guest rooms and suites, a fitness centre, bar, restaurant, meeting spaces and rooftop terrace.

Since the acquisition of Le Méridien by Starwood in 2005, the hotel has changed its brand strategy, marketing approach and service culture training, which has significantly boosted its performance levels and portfolio.

Le Méridien and Westin Hotels global brand leader Brian Povinelli said that Le Méridien has blossomed under Starwood, with a new design perspective and unique positioning that helps guests unlock their destination through culture and cuisine.

"After significant investment and consolidation, Le Méridien boasts its best portfolio ever, and this will be a milestone year for us as we welcome an unprecedented number of new hotels into our ever-growing family," Povinelli added.

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