Starwood Hotels & Resorts Worldwide has signed a deal with Suzhou Science and Technology Town Kexin Cultural Tourism Development to open its first Element branded hotel, Element Suzhou Science and Technology Town (Element Suzhou), in China.
Suzhou Science and Technology Town (SSTT) is an eco-city adjacent to the commercial and administrative centre of the Suzhou’s industrial development zone with over 150 organisations in the area, including research institutes, R&D organisations, IT companies, training organisations and design companies.
Scheduled to open on 1 July 2016, the new property will mark the Element brand’s entry into Asia Pacific and the presence of all of the group’s nine brands in the region.
Element Suzhou will feature 190 guestrooms equipped with Heavenly Bed, a fluid design of modular furniture, swiveling flat-screen televisions, large desks, custom-designed closets, and spa-inspired bathrooms with rain shower and dual-flush toilet.
Additional amenities at the hotel will include around 10,764ft² of meeting space, a business centre, a 24hr fitness centre, an indoor heated swimming pool, and an all day dining option with three to four private dining rooms and grab-and-go pantry.
Starwood Hotels & Resorts Worldwide Greater China president Qian Jin said, "Chinese travellers are open to, and seek out, innovative and affordable hotel brands, and Element’s arrival not only completes Starwood’s brand line-up, but also echoes the growing consciousness of sustainable development in China."
Suzhou Science and Technology Town Administration Committee and Suzhou Science and Technology Town Kexin Cultural Tourism Development deputy director Chen Ming said that Starwood’s eco-conscious Element brand is a perfect match with Suzhou Science and Technology Town, an eco-city that promotes a harmonious relationship among technology, nature and culture.
"We are confident that this will become a mutually beneficial collaboration. We look forward to the successful opening of Element Suzhou Science and Technology Town, which will set a new benchmark for the hospitality industry," Ming added.
In addition to the upcoming Element Suzhou, Starwood also manages Four Points by Sheraton Suzhou.
By 2018, the group plans to open six hotels in the city, including The 1958, A Luxury Collection Hotel, Suzhou; Four Points by Sheraton Suzhou, Mudu; The Westin Suzhou Xiangcheng, W Suzhou; and Sheraton Suzhou Taihu Resort.
Image: Exterior view of the upcoming Element Suzhou Science and Technology Town in Suzhou, China. Photo courtesy of prnasia.com/Starwood Hotels & Resorts Worldwide, Inc.
