Travelodge , a UK-based hotel chain, is investing £223m in 2013 to open 14 hotels and refurbish existing properties as part of its growth strategy.
The hotel chain will open 12 hotels in the UK and two hotels in Spain with a total investment of £141.5m.
In the UK the new hotels will be located in Liverpool, Cambridge, Aylesbury, Southport, Kings Lynn, Sittingbourne, Manchester and Chertsey, and in Bethnal Green, Hounslow, Vauxhall and Walthamstow in London. In Spain, the company will open properties in Barcelona and Madrid.
With the two new Spanish hotels, Travelodge will increase its number of hotels in the country to six, including three in Madrid, two in Barcelona and one in Valencia.
Travelodge has also unveiled its new room design developed by its in-house interior designer Frances Whitley.
The new room includes a king-size bed from Sleepeeze, décor with a sleep-inducing colour palette, white contemporary en-suite bathroom with a power shower, blue-shaded stain and water-resistant carpet, large desk area, reading lights and a phone charging socket in the bed frame.
All of the new hotels scheduled to open in 2013 will feature the new room design.
The company will also invest £57m for a refurbishment programme, which will begin in spring this year with the transformation of its flagship and city centre hotel rooms to the new design.
In an effort to attract new customers, Travelodge is also spending over £12m in digital and online marketing.
Travelodge CEO Grant Hearn said the £223m investment will help the company grow its business, strengthen its product offering and make the brand the best value hotel chain in the UK.
"This enhanced product offering combined with our new cutting-edge revenue management system that offers economy pricing, will ensure we are the smart choice for leisure and business travellers," Hearn added.