Hospitality group Wyndham Hotels & Resorts is continuing to add midscale hotels throughout Saudi Arabia and has signed a franchise agreement for a Howard Johnson brand hotel in Riyadh.
The agreement will mark the debut of the brand in the city.
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The new hotel will be located in the Al Nasiriyah area, which will provide guests quick access to King Fahd Road and the central Olaya district, as well as Riyadh’s main business and commercial areas.
Existing Wyndham franchise partner Concept Tower Real Estate will operate the property, according to a release posted on Zawya.
Both companies have indicated that this partnership may lead to further branding initiatives and future conversions in the region.
The development is part of Wyndham’s wider strategy to expand its midscale presence throughout Saudi Arabia and aligns with the objectives of Saudi Vision 2030.
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By GlobalDataThe national agenda aims to increase tourism activity and attract up to 100 million hotel guests a year.
As the country’s capital and economic centre, Riyadh continues to see significant growth in both domestic and international visitor numbers, which is supported by ongoing infrastructure projects, said Concept Towers Real Estate.
Wyndham Hotels & Resorts Middle East development vice-president Mohammad Has Hassan said: “Riyadh is one of the most dynamic markets in Saudi Arabia and plays a key role in the Kingdom’s tourism and economic transformation.
“We are delighted to introduce the Howard Johnson brand to the city in partnership with Concept Tower Real Estate Limited. This signing reinforces our commitment to growing Wyndham’s midscale offering and supporting Vision 2030’s ambitious hospitality goals.”
Wyndham’s current portfolio in Saudi Arabia includes hotels in key cities such as Jeddah, Madinah, Mecca, and Riyadh.
The company states that it will continue to seek opportunities for collaboration with local partners as part of its ongoing expansion in the hospitality sector across the region.
Last month, Wyndham entered a partnership with entrepreneur Mohammed Khalid Sabbagh to open a hotel in Madinah, Saudi Arabia.
