The hidden battle over hotel pricing with OTAs
New research highlights how rate disparities between hotels and Online Travel Agents (OTAs) drive up advertising costs, forcing hotels to rethink their digital marketing strategies.
New research highlights how rate disparities between hotels and Online Travel Agents (OTAs) drive up advertising costs, forcing hotels to rethink their digital marketing strategies.
Human judgement is still irreplaceable despite advancements in AI, reinforcing the value of critical thinking and decision-making.
The travel & tourism industry continues to be a hotbed of patent innovation. Activity is driven by a greater desire...
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