SAS company IDeaS has launched Rate Data Advantage (RDA), a new enhancement designed to help hospitality providers assess market performance and support revenue and profitability decisions.
The company said RDA expands the data available for revenue teams by comparing real-time activity across multiple products, offers and room types.
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It aims to help hoteliers identify the factors influencing revenue in their competitive set and use that information to inform pricing and market positioning.
The enhancement draws on nearly 400 times more consumer rate shopping information and provides coverage across room types and product offerings.
It also includes data linked to lengths of stay and distribution channels, which can be used by hotel operators to shape property-specific revenue strategies.
RDA works alongside IDeaS’ existing forecasting tools to help operators analyse trends and identify opportunities at a more detailed level than smaller data sets allow.
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By GlobalDataIDeaS co-founder, chief operating officer and chief technology officer Sanjay Nagalia said: “Hospitality providers are just now tapping into the revenue potential that’s available when operators have a comprehensive, evolving understanding of their place in their market.
“With the right data, hotels can strategise ways to drive the performance of individual room types on property and compete in more specialised arenas within hospitality.”
RDA broadens competitive-set visibility beyond a limited group of competitors, supports pricing decisions by analysing rate shop data such as booking restrictions, keywords and rate trends.
It also aims to expedite decision-making by highlighting market trends and includes AI-driven automation intended to handle rate and room-type matching, as well as ongoing monitoring and maintenance, to support consistent comparisons.
