China-based hospitality company H World Group has launched Hanting Inn, a new economy hotel brand designed to meet travellers’ needs while enabling scalable, asset-light growth.
The launch marks an expansion of the flagship Hanting brand family, with a focus on increasing accessibility and coverage.
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H World Group has designed Hanting Inn to minimise initial investment, simplify construction standards, and accommodate a broader range of locations and property types.
This approach aims to facilitate faster expansion and increase the brand’s presence in lower-tier cities and price-sensitive markets.
The company states that this strategy aligns with Hanting’s goal of integrating quality accommodation into everyday travel infrastructure.
From the perspective of owners and investors, Hanting Inn is optimised for commercial adaptability, particularly for converting and renovating existing properties.
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By GlobalDataThe brand is founded on four core principles: speed, simplicity, profitability, and efficiency. Modular renovation standards and streamlined processes are intended to lower investment requirements and reduce the time needed to open new locations.
Additionally, flexible room configurations, including multi-occupancy family rooms, are designed to improve space utilisation and enhance revenue efficiency.
H World Group supports Hanting Inn with centralised supply chain procurement, digital and operational management platforms, as well as a loyalty ecosystem comprising more than 300 million members. These resources are intended to ensure efficient scaling while maintaining consistent standards.
As of 30 September 2025, there were 4,531 Hanting Hotels in operation. This network provides both scale and operational foundation for the launch of Hanting Inn, underscoring H World Group’s ongoing focus on asset-light growth and its presence in the economy hotel segment.
H World Group operates a diversified portfolio, including Steigenberger Hotels & Resorts, Crystal Orange Hotel, and MAXX. The group highlights its emphasis on asset-light operations, digital innovation, and strategic brand development to support sustainable international growth.
In November 2025, H World Group announced a revised business strategy that focused on enhancing supply operations and achieving growth by prioritising quality.
