All articles by Stu Robarts

Stu is managing editor at GlobalData, writing across its portfolio of B2B media websites.

Tourism source ranking: Japan the most attractive market for outbound travellers

Japan has been ranked the most attractive source market across both domestic and outbound tourism activity in a new report.…
India ranked first in tourism potential index

India has been ranked as the international destination with the greatest tourism potential in a new report. It topped the…
AI ‘significantly enhancing’ personalisation of guest experiences

The use of artificial intelligence (AI) by hotels is significantly enhancing the personalisation of guest experiences, a new report has…
Later, shorter holiday bookings damaging tourism operator revenues

Companies in the country’s tourism sector must adapt to UK travellers making shorter holiday bookings closer to the date of…
Offering experiences now ‘of paramount importance’ for travel and tourism firms

The emergence of the experience economy as a central theme in the travel and tourism industry is of paramount importance…

Travel personalisation: Operators must engage audiences at multiple touchpoints

To optimise travel personalisation for prospective customers, operators in the sector must engage their audience at multiple touchpoints using data…
Travel app personalisation ‘enhances customer satisfaction, engagement, loyalty’

The use of personalisation within travel apps can increase customer satisfaction, foster engagement and strengthen brand loyalty, a new report…
Travel and tourism companies should invest in tech to tackle staff shortages

Technologies like virtual reality (VR), automation and interpretation can help companies in the travel and tourism sector address problems created…
Personalisation of online travel services ‘of notable importance’ for providers

The personalisation of online travel services for consumers is now of particular importance for providers and increasingly so, according to…
Niche tourism offerings now ‘critical’ for attracting travellers

Niche tourism has been a significant development in the travel sector and is now considered “critical for companies seeking to…