Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
This move positions Accor as an early adopter among hotel groups by integrating AI into its service offerings through the Accor ChatGPT hotel booking app.
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Travellers can now use natural language via ChatGPT to search for Accor hotels, set dates, guest numbers, and destinations, as well as view public and ALL loyalty-member rates.
The integration also allows users to access property details such as amenities, location, and room types. When ready to confirm a stay, users are redirected from ChatGPT to the ALL Accor platform for secure reservations.
The new functionality is now accessible in more than 20 languages across countries where ChatGPT apps are available.
The app, developed specifically for ChatGPT, differs from the standard ALL Accor mobile application and aims to make trip planning more seamless for users worldwide.
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By GlobalDataAI remains central to Accor’s strategy. The company sees AI as key to creating value for property owners and guests while further refining guest experiences.
By offering the booking function on a widely used AI platform, Accor intends to meet evolving consumer preferences for convenience and personalisation.
Accor chief commercial, digital and tech officer Alix Boulnois: “This introduction of the ALL Accor app on ChatGPT marks a pivotal moment for Accor. We are fundamentally transforming how guests interact with our brands, leveraging cutting-edge capabilities to deliver unparalleled convenience and personalisation.
“This move significantly enhances our ALL Accor loyalty proposition and reinforces our market leadership, creating substantial value across our global network for both our guests and our valued partners.”
Accor operates over 5,700 hotels and resorts and 10,000 bars and restaurants across more than 110 countries.
The group manages a portfolio of more than 45 brands ranging from luxury to economy segments. The ALL Accor platform continues to serve as the company’s main channel for bookings and loyalty rewards.
Earlier this month, Accor’s luxury hotel brand Sofitel opened its first hotel in Riyadh, marking the brand’s entry into Saudi Arabia’s capital.
