Choice Hotels International has announced the expansion of its Ascend Collection brand in Canada, with six new properties set to open in Québec early this year.
This development forms part of a multi-unit agreement and represents the company’s first significant step following the consolidation of Choice Hotels Canada.
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The Ascend Collection Canada expansion aims to increase the brand’s presence in Montréal and resort destinations.
The new properties include Hotel Brossard with 139 rooms and suites; Hotel Cheribourg in Orford featuring 123 rooms, indoor and outdoor pools, jacuzzis, a mini farm, and an indoor kids’ playroom.
Hotel du Domaine in Thetford Mines offers more than 100 rooms, ready-to-camp pods and lakeside chalets. The 92-room Hotel Montréal Metropolitan includes an on-site Cuban restaurant.
La Cache du Lac Champlain in Venise en Québec is a 56-bedroom property that provides a spa and an 18-hole golf course, while Manor Des Sables in Orford includes 141 rooms, athletic amenities, spa facilities and pools.
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By GlobalDataWith these additions, the Ascend portfolio in Canada will grow by 20%, reinforcing its footprint in high-demand areas.
Choice Hotels president and CEO Pat Pacious said: “Our transition to a direct franchising model in Canada set the stage for rapid growth, and these latest deals mark an exciting milestone in our expansion plans.
“Growing Ascend Collection in Canada complements the significant gains we’ve achieved globally this year and positions us to deliver even more distinctive stays for travellers worldwide.”
Choice Hotels has plans to launch additional brands in the Canadian market next year, including the introduction of Cambria Hotels in Thunder Bay, Ontario.
In August 2025, Choice Hotels International purchased InnVest Hotels’ remaining 50% share in Choice Hotels Canada, shifting to a fully direct franchising model in the country from the previous master franchising framework.
