Choice Hotels EMEA has announced the expansion of its Spanish portfolio through an agreement with Faranda Hotels & Resorts for eight new properties.
This collaboration will introduce the new properties all joining under the Ascend Hotel Collection, adding over 700 rooms to the Choice Hotels roster.
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The first six hotels are already open for bookings, including the beachfront Faranda Hotel Rias Altas, Ascend Hotel Collection in A Coruña, which serves as Faranda’s flagship property.
The expansion includes two additional hotels set to open in mid-2025, following refurbishments. Faranda is currently working to update these properties to align with the Ascend Hotel Collection brand standards, supported by Choice Hotels’ expertise.
These hotels, located across the northern provinces of Galicia, Asturias, and Cantabria are situated in key cities such as A Coruña, Santiago de Compostela, Gijón, and Santander.
Faranda Hotels & Resorts will manage the new hotels in partnership with Choice Hotels, using the latter’s advanced franchise network and cloud-based solutions such as the choiceEDGE guest reservation platform.
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Choice Hotels EMEA CEO David Beers said: “Spain is a key market for Choice Hotels EMEA and through this agreement, we will see the Ascend Hotel Collection expand significantly across Spain in the coming months.”
Faranda Hotels & Resorts chief commercial officer Carlos Fernández said: ”After the efficient results achieved alongside Choice Hotels in Latin America, we firmly believe that this new phase of collaboration in Spain is a natural step to strengthen our alliance.”
All new properties will be part of the Choice Privileges rewards programme, allowing more than 66 million members to earn and redeem points.
The agreement extends Choice Hotels’ existing franchise relationship with Faranda Hotels in South America, now encompassing 22 hotels with nearly 2,400 rooms.
