Independent hotel brands alliance Global Hotel Alliance (GHA) has made two senior leadership appointments.
Steve Ayalo has been promoted to vice president of IT governance, risk and compliance, and Matthew Lloyd to vice president of marketing technology and CRM.
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In a LinkedIn post, GHA said: “Both have been instrumental in strengthening our cybersecurity, MarTech, and customer engagement capabilities. Their leadership will play a key role in driving innovation, operational excellence, and global growth as we continue to deliver exceptional value for our members and brands.”
Ayalo, who joined GHA in 2015, will now oversee ISO certification processes, lead enterprise IT strategy, and manage information security risk.
His responsibilities will also include ensuring regulatory compliance across business units as well as managing cybersecurity, incident response planning and organisational cyber resilience.
Lloyd became part of GHA in 2018 following previous roles at Hilton and Southwest Airlines, with the lates appointment seeing him step into an expanded leadership role within the marketing division.
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By GlobalDataHe has led global CRM projects, introduced data-driven changes to digital platforms, and contributed to the implementation of GHA’s customer data platform.
In his new position, Lloyd will focus on strengthening departmental culture, supporting collaboration between teams, and mentoring staff to develop marketing capabilities within the organisation.
GHA CEO Chris Hartley said: “These appointments reflect the highly skilled team we have at GHA and our continued investment in strengthening our technology and loyalty marketing leadership. Both Matt and Steve have consistently demonstrated vision, expertise, and leadership that are critical to our success as we scale and innovate.”
Last year, GHA expanded its network by adding four new brands to its portfolio.
