China-based global hospitality company H World Group has revealed a new business strategy that will focus on improving supply operations and pursuing growth through quality.
At the Partners Day event organised in Shanghai, H World founder and executive chairman Ji Qi shared his ongoing confidence in China’s economy and its hospitality industry.
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Ji said: “I remain firmly optimistic about China, the hospitality industry, and H World. China’s hotel industry holds tremendous potential — the real opportunities lie in supply-side reform.”
The company intends to expand its operations to more than 20,000 hotels in 2,000 cities across the country by 2030, targeting a market share of approximately 15%.
H World’s strategy for growth is centred around brand leadership, a large membership network, and an internally developed digital platform that supports booking, operations, and real-time data analysis, as stated by Ji at the event.
The group’s multi-brand approach covers segments from mass-market to luxury, with a diversified portfolio, including Crystal Hotel, Hanting, IntercityHotel, JI Hotel, Orange Hotel, and Steigenberger Hotels & Resorts.
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By GlobalDataAccording to H World, its H Rewards membership scheme now has over 280 million members.
More than two billion guests have so far stayed at the group’s properties. The company has also invested more than 300bn yuan in the industry.
H World began operating in 2005 with one hotel and since then it has expanded to more than 12,000 sites across 19 countries and regions.
Ji added: “H World is committed to delivering high-quality growth and becoming the infrastructure of China’s hospitality industry. Our mission is to make ‘Chinese hospitality’ resonate globally, and to build inspiring spaces that redefine travel experiences in China and around the world.”
H World Group announced in September plans to launch the JI Hotel brand in Cambodia and Malaysia, as it expands its presence in Southeast Asia.
