Hard Rock Hotel & Casino Atlantic City has announced a $50m capital improvement plan for 2026 as part of ongoing investments in its property in the US.
The plan includes renovating over 700 standard guest rooms, more than 60 suites and eight penthouses in the North Tower, as well as walkways and corridors.
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Most of these projects are expected to be completed by the end of this year.
Further enhancements include new dining options, notably the opening of East Indian restaurant Sitar.
The resort will also upgrade arrival experiences with new carpets on the casino floor and second-floor corridor. In total, 16 electric vehicle chargers have been added at Rocktane Gas & Wash while exterior restoration work continues on the South Tower.
Since opening in 2018, Hard Rock Atlantic City’s total investments amount to nearly $700m.
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By GlobalDataIn 2023, the resort announced another $50m in improvements with penthouse suite updates, a new high-limit slot parlour, private helicopter access, and upgraded beachfront amenities.
Entertainment remains a focus for Hard Rock Atlantic City, with live acts scheduled across venues such as Hard Rock Live at Etess Arena, Sound Waves, and Vibe Stages. The entertainment lineup for 2026 will feature Rod Stewart, James Taylor, Charlie Puth and others.
Hard Rock Hotel & Casino Atlantic City president George Goldhoff said: “Our $50m capital improvement plan for 2026 reflects Hard Rock Atlantic City’s unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community.
“From redesigned guest suites and new dining concepts to world-class entertainment, and continued community engagement, these investments ensure we continue delivering an exceptional guest experience while honouring one of our four core mottos to ‘Love All, Serve All’.”
Earlier this month, Hard Rock International announced plans to develop the $850m Hard Rock Hotel & Casino San Juan in the US.
