Hospitality company Hilton and McLaren Racing are launching a “Stay Like McLaren Racing” suite at The Trafalgar St. James London, a Curio Collection property.
This collaboration celebrates their 20-year partnership and coincides with the Formula 1 British Grand Prix at Silverstone.
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McLaren Racing chief marketing officer Louise McEwen said: “For 20 years, we’ve worked with Hilton to both power meaningful experiences that deepen our fans’ engagement with what we do and ensure our team can recharge and get that crucial good night’s sleep before race day.”
Available from 8 to 20 July 2025, the limited-edition suite offers guests a racing experience with memorabilia.
The suite is a tribute to the long-standing relationship between Hilton and the McLaren Formula 1 Team, which has seen the hotel group host the team at various race locations for two decades.
The room is equipped with twin racing simulators, a pit wall featuring high-intensity race day content, an in-room bar, and a daily smoothie delivery, all designed to emulate the McLaren Racing team’s experience.
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By GlobalDataSituated in the heart of London, the property is ideally located for guests to partake in the McLaren Racing Live event in Trafalgar Square from 2-3 July 2025.
Hilton chief marketing officer Mark Weinstein said: “From our trackside hotels like Conrad Singapore Marina Bay and Hilton Garden Inn Silverstone to dozens of other Hilton-branded hotels across the world where the team and fans stay for race weekend, we’re proud to deliver exceptional stay experiences for the McLaren team, and we’re excited to partner on this supercharged stay experience for fans looking to stay like a winner and experience the fandom like never before.”
In addition to the suite, Hilton and McLaren Racing have curated a range of fan experiences around the British Grand Prix.
These include a live in-room broadcast of the race, complete with a simulator session, cocktails, and dishes.
For those seeking an up-close racing experience, the Hilton Garden Inn Silverstone offers a rooftop view of the practice sessions on 4 July 2025.
Fans can bid for a chance to attend the sessions and enjoy a one-night stay at Spark by Hilton Luton, with bidding open until 27 June 2025.
This suite is part of Hilton’s “Stay Like” series.
Past themes have included “Stay Like Wicked” at New York Hilton Midtown and “Stay Like an Infinite Icon” at The Beverly Hilton.
The partnership between Hilton and McLaren Racing was extended in February 2024.
