Hotel management and development company Hospitality Associates has adopted Canary Technologies’ AI Guest Messaging system to upgrade communications across its hotel portfolio.

The technology allows staff to connect with guests through channels such as SMS and WhatsApp. It offers instant translations in more than 100 languages.

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By enabling real-time interaction, the system aims to address service requests more efficiently and reduce pressure at front desks, which helps in personalising each stay, stated Canary.

Canary Technologies global sales vice-president DJ Singh said: “Hospitality Associates is elevating guest service with AI-powered communication.

“By instantly connecting with guests across their preferred channels and freeing staff for more high-touch moments, they’re setting a new standard for hospitality that combines efficiency with memorable experiences.”

The collaboration extends to all properties managed by Hospitality Associates, a third-generation, family-owned company established in 1959 by Jess and Lura Wynia.

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The group currently oversees a range of franchised, independent, and boutique hotels spanning six US states. It has operated 75 properties.

Hospitality Associates revenue management services vice-president Debbie Tobin said: “Hospitality Associates has always embraced innovation to stay ahead of guest expectations. Canary’s AI Guest Messaging enhances our ability to connect with guests quickly and provide memorable service at every step of their stay.”

Hotel guest management technology company Canary Technologies provides software that digitises various points of contact for hotel guests, from reservation to departure.

The company’s solutions are currently used by more than 20,000 hotels across over 100 countries, including properties operated by groups such as Wyndham Hotels & Resorts, Marriott International, Four Seasons, and Intercontinental Hotel Group.

In June, Canary Technologies raised $80m in a Series D funding round to support its global growth in hospitality-focused AI.