Hyatt Hotels affiliate and Davos Luxury Properties have signed a franchise agreement for Hotel Flüela in Switzerland.
The 50-room property is currently operating on an unbranded basis and is expected to join The Unbound Collection by Hyatt brand next year following refurbishment.
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Hotel Flüela is situated in the heart of Davos Dorf and has played an integral role in the transformation of the town from remote Alpine village to the globally recognised business.
Hyatt Western Europe director of development Briana Swift said: “Today’s announcement signals Hyatt’s commitment to delivering on our ambitious growth plans for our luxury portfolio across Europe, bringing our diverse brands to some of the region’s most sought-after destinations.
“Hotel Flüela is a beloved landmark, intrinsically linked to the international acclaim Davos holds. It will be a perfect addition to The Unbound Collection by Hyatt brand, inspiring guests to discover their own stories amongst the town’s rich history.”
Hotel Flüela is located directly opposite the Davos train station and is also close to the vast slopes of the Parsenn ski resort.
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By GlobalDataIt provides guests with elegantly designed guestrooms and is set to be the second Swiss property to join The Unbound Collection.
It will also join the previously announced hotel which is under development in Crans-Montana, Switzerland expected to open next year.
Hotel Flüela general manager Jamie Negus said: “We look forward to combining our expertise with Hyatt’s in theluxury hospitality space to position Hotel Flüela as the hotel of choice for the many high-end travelers looking for world-class service and elevated experiences whilst visiting Davos.”
