Officials from Hyatt and Knowledge Economic City during the agreement signing ceremony. Credit: Hyatt Corporation.

Hyatt Hotels has signed management agreements with Knowledge Economic City (KEC) to launch two new properties in Madinah, Saudi Arabia.

The agreement includes the introduction of the Hyatt House Madinah KEC and Hyatt Centric Madinah KEC, together adding 576 keys to Hyatt’s presence in the country.

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This move signifies Hyatt’s commitment to growth in key markets, with Hyatt Centric Madinah KEC marking the debut of the Hyatt Centric lifestyle brand in Saudi Arabia.

The KEC development project offers a prime location, directly connected to the five main roads in Madinah.

Hyatt House Madinah KEC will feature 446 residentially styled rooms.

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Meanwhile, Hyatt Centric Madinah KEC will offer 130 modern rooms and suites, featuring art and design elements that reflect the character of Madinah.

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Upon opening, both properties will participate in the World of Hyatt loyalty programme, which offers members benefits such as room upgrades and free nights.

The Hyatt-branded hotels will be part of Al Aliyah, the first phase of the KEC city development, located within the Madinah Sanctuary and urban range.

Hyatt Europe, Middle East and Africa group president Javier Águila said: “We are delighted to collaborate with Knowledge Economic City on plans to bring the Hyatt Centric and Hyatt House brands to the exciting KEC development, enhancing the tourism landscape in Madinah.

“The Kingdom of Saudi Arabia is a key market in Hyatt’s growth strategy in the Middle East and these upcoming properties in KEC reflect our dedication to expanding our brand footprint in new and desired destinations.

“We are also excited to debut the Hyatt Centric brand in Saudi Arabia, as we continuously aim to offer more choice to our World of Hyatt members looking to discover the magic of Madinah from the heart of the city.”

KEC’s development spans around 6.8 million square metres and is well-connected, with convenient access to the Prophet’s Mosque, Prince Mohammad Bin Abdulaziz International Airport, and the Al Haramain High-Speed Railway.

Last month, Hyatt Hotels announced an expansion of its World of Hyatt programme.

This widens World of Hyatt’s offerings beyond traditional hotels, covering unique experiences such as glamping adventures, wellness retreats, and stays in historic palazzos.