Hospitality company Indian Hotels Company (IHCL) has forged a marketing and distribution agreement with Clarks Group of Hotels.
This partnership will see four Clarks properties in Agra, Jaipur, Khajuraho and Lucknow marketed under IHCL’s SeleQtions brand.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The alliance is also set to facilitate the growth of the Clarks brand.
IHCL managing director and chief executive officer Puneet Chhatwal said: “Furthering our strategic partnership with the illustrious Clarks family, this agreement will enhance our offering in the well-established tourist circuits of India’s historic cities.
“These hotels, each a landmark, embody the cultural richness of their destination. This arrangement with Clarks Group of Hotels brings together our shared purpose of showcasing the best of Indian hospitality for over a century.”
Clarks Group of Hotels joint managing directors Apurv Kumar and Rupak Gupta said: “This is not just a partnership; it’s a commitment to creating a robust platform for the future of Indian tourism. This tie-up marks the coming together of two rich legacies.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“The Taj began its journey in 1903 with the iconic Taj Mahal Palace Hotel in Mumbai, setting global standards in Indian hospitality. Clarks, a heritage brand as young as independent India itself—established 79 years ago—has been at the forefront of developing tourism infrastructure across the country.
“As India’s tourism industry enters a phase of accelerated growth, this collaboration between IHCL and Clarks aims to create a new chapter, one that honours legacy while embracing innovation.”
In April, IHCL signed an agreement with Just Perfect Resorts Goa to launch a new SeleQtions hotel in Anjuna, Goa.
