IHG Hotels & Resorts has signed an agreement to launch EVEN Hotel Dammam, marking the debut of its wellness-focused brand in the Middle East.
The agreement was made during the Future Hospitality Summit in Riyadh.
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In partnership with Marassi Al Bahr Development Company, the 300-key hotel is expected to open in January 2029 and will be located in the King Abdullah Civic Center in Dammam.
IHG Hotels & Resorts India, Middle East and Africa managing director Haitham Mattar said: “By bringing EVEN Hotels to our region, we have reimagined wellness by seamlessly integrating it with lifestyle and creating a balance between holistic and active wellness, making it effortless and deeply personal.”
EVEN Hotel will serve as a “third space” for guests. Each room will include a signature wellness zone, with options for in-room fitness gear.
The hotel will feature an Athletic Studio, a Soul Studio for yoga, and a spa, in addition to dining and work areas.
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By GlobalDataEVEN Hotel Dammam’s location in the commercial heart of the Eastern Province is said to position it well for both business and leisure travellers.
The launch aligns with Saudi Arabia’s Vision 2030, which aims to expand tourism and lifestyle offerings in the region.
IHG currently runs 45 hotels across six brands in Saudi Arabia, with 47 additional properties in the development pipeline expected to launch in the next three to five years.
The company’s expansion in the Middle East also includes a recent management agreement with API Hotels & Resorts for the first Kimpton brand hotel in the UAE.
