Landingplace Hotels has unveiled two new midscale brands, Landingplace Suites and Landingplace Select, to address the challenges of escalating costs and staffing shortages.
Landingplace Suites is positioned to fill the space between extended-stay hotels and furnished apartments.
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It provides guests with the option of stays exceeding 30 nights without the commitment of a lease.
The brand aims to deliver a lifestyle-driven experience through apartment-style suites and locally inspired experiences, including outdoor activities, community rooms, and live entertainment.
On the other hand, Landingplace Select targets short-term, high-traffic stays with a select-service model, featuring lean operations and pay-per-use housekeeping.
The brand promises a modern experience through simple design and “smart” technology.
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By GlobalDataLandingplace Hotels’ approach to housekeeping and breakfast options, along with its distribution strategy, is designed to increase profitability for owners.
Marketing long-term stays on platforms such as Apartments.com, and incorporating locally inspired design and lifestyle programming, the company aims to offer value in the midscale market segment.
Landingplace Hotels CEO and co-founder Jeremy Bratcher said: “As owners and operators ourselves, we’ve seen firsthand how rigid, outdated hotel systems fall short for today’s guests and owners.
“We built Landingplace to close that gap — with brands designed for flexibility, simplicity and an owner-first approach, without compromising guest comfort or performance.”
Landingplace Hotels distinguishes itself from legacy brands by providing “flexible, cost-efficient” property improvement plan (PIP) standards.
Distribution across various platforms, including Airbnb, Furnished Finder, and Zillow, is intended to attract long-term guests.
Each property is supported by technology solutions such as HotelKey for property management, FLYR for revenue management, and Amadeus iHotelier for distribution.
Additional guest-facing tools, including streaming services and rewards programmes, are designed to increase loyalty and revenue per stay.
Landingplace Hotels president and co-founder Jacob Amezcua said: “Everything we’ve built, from flexible, realistic PIP strategies and streamlined operations to tools that capture untapped demand, is designed to solve real challenges for owners.
“We’re hoteliers ourselves, and we know it’s possible to run a leaner, more efficient hotel without sacrificing guest experience. In fact, streamlined operations with a focus on guest choice and flexibility often lead to a more personalised and memorable stay.”
The new conversion-focused brands are focused on urban and suburban markets with strong demand from business, medical, and university sectors.
