Lemon Tree Hotels announced that its subsidiary, Fleur Hotels, has received a Letter of Award (LOA) from the Delhi Development Authority (DDA) in India.
This follows Fleur Hotels being declared the successful bidder for the licence rights to a prime 2.256-acre land parcel in Nehru Place, New Delhi.
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The licence is intended for developing and operating a five-star hotel under the Aurika brand.
Construction on the upcoming hotel, namely Aurika, Nehru Place, will begin soon. Once complete, it will be the brand’s first property in the National Capital Region.
The LOA is valid for 12 months from issuance, subject to compliance with DDA conditions and tender documents.
In a statement, DDA said: “The bidding process, conducted on August 13, saw Fleur Hotels secure the project with an annual license fee offer of Rs271.9m, about 50% higher than the reserve price.”
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By GlobalDataThe project will encompass all activities related to the development and operation of the hotel on the licensed site.
Aurika, Nehru Place will feature more than 500 rooms, positioning it among the largest hotels in Delhi.
It will offer premium accommodation, signature dining, large banqueting facilities, and leisure amenities. Designed similarly to Aurika, Mumbai SkyCity, the hotel will blend grandeur with a distinctive Delhi flair, aiming to appeal to both sophisticated business travellers and leisure guests.
Lemon Tree Hotels chairman and managing director Patanjali Keswani stated, “Delhi has always been a strategic focus for us. Aurika’s entry will deliver a luxury experience that’s about living, not just staying – a landmark in style, comfort, and service for the region.”
