US-based hotel management and technology company Life House has been chosen to manage two independent hotels in California.
The Hotel Royal in Long Beach and Hotel La Rose in Sonoma County are the two hotels.
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Hotel La Rose is a Santa Rosa city centre property featuring 48 guest rooms.
Hotel La Rose owner Hardeep Gill said: “We wanted to free up our time, but deeply care about Hotel La Rose and the special experience our guests have enjoyed for so many years. Therefore, we could never see it being flagged.
“Life House is the perfect solution to operate this historic asset in a very sophisticated manner to optimise profitability, whilst maintaining the specialness and extraordinary charm.”
Hotel Royal is a boutique hotel built in 1923 in Long Beach’s East Village Arts District.
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By GlobalDataHotel Royal owner Victor Beauchamp said: “I had spent 20 years renovating and building our unique brand.
“Life House’s personalised approach really appealed to us as a chance to maximise performance and compete with bigger, better-resourced hotel brands while retaining what we love most about our property.”
Life House currently owns and runs seven hotels across California. Life House’s partners have a dedicated asset manager that liaises with over 140 corporate specialists across every sector of hospitality operations.
The management agreements for both properties were signed earlier this year. After a successful transition process, they both debuted under Life House management.
Life House Founder and CEO Rami Zeidan said: “We’re excited to continue growing in California as there is an abundance of quaint independent hotels with similar attributes to the many hotels we’ve helped on the East Coast.”
