Marriott International has achieved a milestone with the signing of 100 agreements for its City Express midscale hotel brand across the US and Canada.
The milestone reflects Marriott’s ongoing strategy to expand its midscale hotel segment in North America.
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The company aims to extend regional brands into new markets, following City Express’s previous presence in the Caribbean and Latin America.
Six City Express properties have already opened this year, with another four scheduled to open before the end of 2025.
Recent developments also include signed agreements for two upcoming City Express properties in Osaka, Japan, introducing the brand to Marriott’s Asia Pacific excluding China (APEC) region.
The latest signings in North America include locations such as Amarillo, Carson City, Dulles, Kissimmee and Sandusky.
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By GlobalDataProperties range from 50 to nearly 200 rooms and are located near airports, business centres, or local attractions.
Planned renovations and construction are underway as these hotels prepare to join the City Express portfolio.
City Express by Marriott targets cost-focused travellers and integrates into Marriott’s loyalty platform.
The brand uses a standardised design aimed at quick adaptation for property owners.
Marriott continues to focus on growing City Express by Marriott within accessible urban locations across North America as part of its broader effort to extend the reach of its regional brands.
Marriott International US and Canada global development officer Noah Silverman said: “City Express by Marriott continues to demonstrate incredible momentum in the US and Canada, with this milestone occurring just over a year after we introduced the midscale brand to the region.
“Reaching 100 signings for City Express by Marriott reflects the strong appetite for midscale in the market, and we’re thrilled to offer owners a new opportunity to join the Marriott Bonvoy ecosystem while providing guests with more ways to travel with us.”
