Hotel data platform MDO has acquired hospitality SaaS company HelloGM to strengthen its capabilities in back-office automation and business intelligence.
The centralised data analytics and automation platform HelloGM helps hotel operators understand property-level performance and automates manual tasks.
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This deal provides MDO customers access to expanded back-office capabilities.
Further, it allows HelloGM users to use MDO’s paperless night audit and enhanced forecasting, budgeting and business intelligence solutions.
MDO CEO Vic Chynoweth said: “By offering improved reconciliation workflows and efficiencies in hotel accounting and financing departments, MDO is now delivering solutions across all areas of the hotel back office.
“Helping hoteliers with streamlined, centralised operations and data-driven decision-making tools will allow them to focus on what they do best, which is delivering a fantastic guest experience.”
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By GlobalDataMDO customers can now improve their bottom line and offset increasing costs by leveraging HelloGM’s capabilities to automate and streamline a broader range of back-office tasks.
Additionally, the deal allows MDO to offer data-driven solutions to the hospitality industry, helping hoteliers gain valuable insights from their data.
HelloGM co-founder and CEO Dhaval Chokshi said: “HelloGM is excited to join MDO, giving our customers access to a broader set of capabilities and the ability to leverage MDO’s established relationships with industry partners, which will increase data resiliency and quality.
“We are excited about the opportunity to scale the business while continuing to provide first-class service to our hotel partners.”
MDO has transitioned from a hotel-focused digital document storage solution to a hotel data platform over the past ten years, now serving over 7,000 hotels.
