Global hospitality group Minor Hotels has signed a memorandum of understanding (MOU) with Soma Bay Hotel Company SAE for the development of a new luxury resort under its Anantara brand in Egypt.
The inaugural venture resulting from this collaboration is slated for disclosure later in the current year.
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Soma Bay Hotel Company chairman Deema Abu Ghazaleh said: “This collaboration between Soma Bay Hotel Company and Minor Hotels marks a significant milestone—not just for Soma Bay, but for the future of luxury hospitality in Egypt.
“At Soma Bay Hotel Company, we are committed to meaningful, long-term investments that create value and drive growth, nurturing Soma Bay as a unique destination where nature, innovation, and elegance come together.”
The project is situated in Soma Bay, an all-encompassing resort locale on the Red Sea’s shores within Egypt.
Set against the backdrop of a scenic peninsula, Soma Bay provides an array of recreational activities such as diving, windsurfing, and sailing.
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By GlobalDataSoma Bay group CEO Ibrahim El Missiri said: “The signing of this strategic partnership with Minor Hotels and Soma Bay represents more than just the development of a new luxury resort—it symbolises a shared vision for excellence, sustainability, and innovation in hospitality.
“Soma Bay has long been a destination of natural beauty and unique experiences. With this new chapter, we are welcoming the Anantara brand name, synonymous with refined luxury and authentic cultural immersion.”
The new Anantara resort and branded residence complex will join the brand’s portfolio of more than 50 properties across Asia, Europe, Africa, the Middle East, and the Indian Ocean.
Headquartered in Egypt, Soma Bay Hotel Company specialises in the hospitality industry, managing a portfolio of high-end accommodations situated along the Red Sea coastline.
Minor Hotels CEO and Minor International group CEO Dillip Rajakarier said: “We are thrilled to expand the global reach of Minor Hotels with our entry into the Egyptian market.
“Soma Bay Hotel Company is an exceptional partner for this venture in Soma Bay, bringing both deep regional expertise and a global outlook. We look forward to collaborating as trusted partners in the development of this exciting new project.”
With a portfolio of more than 560 hotels in 58 countries, Minor Hotels continues to expand its global presence.
The partnership with Soma Bay Hotel Company follows last year’s strategic alliance with The Cavaleros Group to manage a hotel in Johannesburg, South Africa.
