US-based Omni Hotels & Resorts has entered an exclusive partnership with Peter Millar, marking the lifestyle brand’s first move into the hospitality sector.
The agreement introduces custom Peter Millar suites at Omni La Costa Resort & Spa in Carlsbad, California, and Omni PGA Frisco Resort & Spa in Frisco, Texas, scheduled to debut this month.
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This collaboration represents Omni Hotels & Resorts’ first designer partnership across its portfolio.
The new suites will incorporate design elements linked to Peter Millar’s identity, such as cashmere blankets modelled after the brand’s early designs and wallcoverings with chrome detailing referencing denim hardware.
The accommodations will also include branded bathrobes and a Transparent Turntable with albums and playlists selected by the brand.
Each suite will feature Ratio Eight coffee machines offering a special Peter Millar blend by Black & White Coffee Roasters.
In addition to the suites, the partnership will see a Peter Millar Coffee Shop inside the forthcoming Omni Raleigh Hotel.
Set to launch in late 2028, the coffee shop reflects Peter Millar’s origins in Raleigh and represents the brand’s expansion beyond apparel.
Omni Hotels & Resorts chief creative officer Laura McKoy said: “The Peter Millar Suites are designed to immerse guests in an experience that celebrates the brand’s refined details and craftsmanship.
“Every texture, material and detail was carefully chosen to reflect a sense of timeless style and authentic luxury, creating moments that feel both elevated and effortlessly inviting.”
The collaboration extends Peter Millar’s presence into new areas, bringing branded experiences to Omni’s hospitality settings.
Peter Millar chief creative officer Jason Cater said: “This partnership has given us an exciting new avenue to express the classic aesthetic and commitment to craftsmanship that have always defined our designs.”
Both companies aim to blend hospitality with lifestyle elements through these initiatives.
In February, Omni Hotels & Resorts began rolling out Canary Technologies’ guest management solutions at its US locations.
