Hospitality management software company Operto has introduced Operto ONE, a coordinated artificial intelligence (AI) platform designed for independent hotels.
The system enables hotels to deploy three AI teams that manage distribution, front of house, and back of house operations.
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Each team consists of dedicated agents developed to address specific tasks within their operational domain, with all agents drawing information from a central AI Hub.
Operto ONE integrates with existing hotel staff and systems. The platform analyses real-time data and supports decision-making by recommending or executing actions within set boundaries.
Through a unified layer of intelligence, the system maintains communication between distribution, guest services and operational management.
Within the distribution function, Operto ONE’s agents monitor how hotels are presented on generative AI platforms such as ChatGPT and Gemini.
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By GlobalDataThe system identifies visibility issues, detects direct revenue losses to intermediaries, and initiates targeted campaigns to increase direct bookings when appropriate.
A dedicated assistant engages directly with website visitors to address questions and reduce booking abandonment.
In guest-facing operations, the system coordinates communication across various channels based on current property policies and live booking data.
Its agents handle routine enquiries, provide local recommendations, summarise relevant guest history for staff, and ensure that all responses meet predefined standards.
When guest requests require operational action, the platform generates tasks automatically, assigns them to relevant teams, and monitors task completion.
For back of house management, Operto ONE supports daily workflows through its Operations Hub.
It schedules housekeeping and maintenance tasks triggered by reservations or guest requests and analyses workflow patterns to surface potential issues for management attention.
Human staff oversee situational decisions while maintaining visibility into all assignments and progress.
The AI Hub at the core of Operto ONE consolidates hotel policies, documentation and reservation information into a structured knowledge base. The hub measures knowledge completeness over time to improve system accuracy.
A supervisor agent reviews every output, whether it is a marketing action, guest reply or operational task, and determines whether the system should execute directly or escalate for human review.
Operto CEO Tim Major said: “Operto ONE adds capabilities that simply weren’t practical before. It gives independent hotels continuous analysis across distribution, marketing, guest communication, and operations, and turns that intelligence into structured action.
“Operto ONE is about equipping them with a layer of intelligence that works in the background, so they can make better decisions and stay focused on delivering great hospitality.”
With this launch, Operto provides independent hotels access to automated operations traditionally seen in larger hotel groups.
