Sabre Hospitality has unveiled advancements in its SynXis Concierge.AI, integrating AI into the SynXis Booking Engine to elevate guest experience and drive conversions.
This move aims to provide intelligent responses immediately to hotel guests across various channels, encompassing social platforms, websites, emails, and voice communications.
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Operated from a unified inbox, SynXis Concierge.AI is designed to facilitate increased conversions, heightened website engagement, and streamlined hotel operations, ultimately saving time and costs.
Sabre Hospitality president Scott Wison said: “A year ago, we announced that SynXis Concierge.AI was live and being used by our customer care and delivery team to deliver faster, more accurate assistance, and it was our vision to add AI to other areas of our portfolio in thoughtful ways to move the dial for our customers (hoteliers) and their guests.”
The solution’s enhanced functionality now offers an AI-driven chatbot within the SynXis Booking Engine.
This booking agent can handle inquiries in real-time, provide room suggestions, support the booking process, answer FAQs, and offer local recommendations.
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By GlobalDataIt can communicate in more than 50 languages and deliver personalised responses. This is expected to lessen booking abandonment rates and secure direct bookings that might be lost to online travel agencies (OTAs).
Additionally, the update introduces email automation that leverages generative AI for the efficient management of large volumes of travel-related emails.
By extracting essential information and generating personalised offers, this feature aims to improve response times, enhance booking efficiency, and lessen the workload for hotel staff.
Another feature of the update includes Social Connect, which allows AI-driven guest engagement across social platforms.
Moreover, Voice Connect integrates an AI phone agent into hotel telephone systems and offers round-the-clock support for guest inquiries, bookings, and call transfers for enhanced operational efficiency.
Sabre Hospitality innovation vice president Amy Read said: “What sets these AI tools apart is the ability to combine automation with personalisation, giving hotels the control to maintain their brand voice while enhancing efficiency.
“As we move towards greater personalisation, our focus is on delivering best-in-class solutions that empower brands to shape the narrative, not surrender it – blending smart automation with assisted control.”
Sabre Hospitality unveiled the forthcoming release of SynXis Pay earlier this year, a solution targeting the complexities associated with hotel payments.
