Marriott International has opened two hotels under its Series brand in Miami Beach, Florida; and Santa Monica, California, US.
The openings mark the debut of Series by Marriott hotel brand in the country.
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The launch of the two hotels follows a strategic partnership between Hawkins Way Capital and Marriott announced in September 2025.
Under this partnership, six properties will be converted to operate as FOUND Hotels.
All properties under this initiative are managed by FCL Management, an external entity that oversees both boutique and branded hotels’ operations.
The ongoing expansion will see additional locations in major US markets such as Santa Barbara, Chicago, San Francisco and San Diego.
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By GlobalDataFOUND Miami Beach started operations on 10 November while FOUND Santa Monica opened on 13 November.
FOUND Miami Beach incorporates Art Deco architecture, updated guest facilities, and modern technology.
The property also offers Bar Luca, a newly designed 1,000ft² restaurant and bar connecting interior public spaces with an outdoor pool terrace.
FOUND Santa Monica provides upgraded rooms and communal areas, improved building systems and signage, as well as refreshed dining at its restaurant Cliffdiver.
The property offers parking and is close to local dining and retail options as well as Santa Monica Pier.
Affiliated hotels now participate in Marriott Bonvoy but will continue to operate under their existing FOUND identity.
Hawkins Way Capital managing partner Ross Walker said: “Our partnership with Marriott International represents a meaningful evolution in our hospitality strategy. It enables us to combine Hawkins Way Capital’s expertise in identifying and operating distinctive assets with Marriott’s global distribution platform and powerful loyalty network.
“As we unlock growth opportunities across our business, we are able to expand the FOUND Series brand through acquisition and third-party management activities, offering a turnkey solution to stabilise and institutionalise under-performing hotels. Overall, we’re creating an experience that delivers lasting value for today’s traveller.”
Hawkins Way Capital is applying its business model of repositioning boutique hotels within national brand networks to scale its hospitality platform in urban and leisure destinations.
