Shiji Japan has initiated a full-scale rollout of Reviewpro Reputation, a guest feedback management platform, across hotels and restaurants in Japan.
The company’s latest move follows the localisation of the software to support Japanese language and business needs.
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Reviewpro Reputation processes data from more than 80 review sites and 45 languages, enabling hospitality venues to analyse guest comments and respond based on measured insights.
The launch aligns with recent trends in Japan’s hospitality sector.
According to Shiji’s third-quarter 2025 Global Guest Experience Benchmark, Japan achieved a national Global Review Index (GRI) score of 84.20%. This figure marks a 0.7-point rise compared to the previous period.
While this performance is below the Asia regional average of 89.60%, it is similar to both the global average of 86.80% and Europe’s 85.9%.
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By GlobalDataHospitality businesses in Japan face ongoing challenges in interpreting growing volumes of online reviews, which influence consumer booking behaviour and price expectations.
Reviewpro Reputation addresses this by consolidating reviews, sentiment analysis, benchmarking data, and survey feedback into one system for on-site teams and corporate managers to access and act upon quickly.
The platform features performance measurement tools such as the GRI and Competitive Quality Index (CQI), as well as functions including unlimited user access, API integration with property management and business intelligence systems, multilingual sentiment analysis, and post-stay survey management.
Integration with Shiji’s Daylight PMS enables continuous collection of guest feedback during each stage of the customer stay.
Shiji Japan Reviewpro Reputation sales manager Kohei Okamoto said: “By bringing together AI analysis, automated response tools, and a globally proven methodology, we are enabling hotels in Japan to shift from reactive review management to data-driven service enhancement, providing a foundation to elevate the guest experience.”
Shiji operates from its Tokyo office established in 2018 and has deployed various technology solutions across Japan’s hospitality industry since then.
More than 60,000 hotels use Reviewpro Reputation worldwide while over 90,000 hotels, 200,000 restaurants, and 600,000 retail outlets rely on Shiji Group technology for daily operations.
