TakeUp, a provider of AI-powered revenue optimisation platforms for independent hotels, has announced its availability on Oracle Cloud Marketplace.
The platform can be deployed on Oracle Cloud Infrastructure (OCI) and integrates with Opera Cloud via the Oracle Hospitality Integration Platform (OHIP).
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This integration aims to enhance hotel revenue management strategies through AI-driven solutions.
TakeUp CEO Bobby Marhamat said: “Making TakeUp available on the Oracle Cloud Marketplace is a game-changer for independent properties looking to level up their revenue strategy beyond traditional yield management.
“TakeUp’s participation in Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables customers to reap the benefits of TakeUp’s AI-powered revenue management platform. We look forward to leveraging the power of Oracle Cloud Infrastructure to help us achieve our business goals.”
The TakeUp hotel revenue management platform combines AI-powered learning models with personalised guidance from revenue strategists to optimise room rates in real-time.
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By GlobalDataThis approach ensures that shifting demand, market conditions, and guest behaviour are analysed through machine learning and refined with human expertise to maximise revenue impact.
Revenue managers face an overwhelming number of pricing decisions daily. TakeUp claims to streamline this process by automating complex, time-consuming tasks.
The platform runs real-time simulations across countless scenarios, dynamically adjusting rates to match shifting market conditions.
TakeUp acts as a partner, allowing revenue managers to focus on high-level decision-making while continuously optimising their pricing strategies.
Through this integration, revenue managers can access near real-time price sensitivity analysis, enabling them to fine-tune rates with data-backed precision.
A continuous feedback loop refines future strategies for revenue and profitability.
Intelligent automation saves time by automatically running simulations and adjusting rates based on market conditions, reducing manual guesswork.
Oracle Cloud Marketplace serves as a centralised repository for enterprise applications offered by Oracle and its partners.
It provides Oracle customers with trusted business applications and services that offer unique solutions.
Designed to run any application faster and more securely, OCI offers more than 150 AI and cloud services.
It is claimed to address data privacy, sovereign AI, and low-latency requirements, providing consistent performance and global pricing.
