W New York – Union Square, a part of Marriott Bonvoy’s portfolio, has completed a comprehensive $100m transformation, encompassing a full room-to-rooftop reinvention of the 256-room hotel in New York City, US.
Situated in the former Guardian Life Building, the hotel has undergone significant architectural enhancements, particularly in the living room or lobby area.
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The Rockwell Group-led redesign pays homage to the Beaux-Arts style of the early twentieth century and draws inspiration from Union Square Park’s dynamic environment.
W Hotels senior vice-president and global brand leader George Fleck said: “It’s a reimagination rooted in the audacious spirit of New York City, and a bright beacon of how W Hotels continues to be a true catalyst of culture on the global stage from Abu Dhabi to Aspen, Barcelona to Bogota, and Sardinia to Sydney.
“We’re proud to bring this legendary landmark back – not as a replica of what it was, but as a bold expression of what’s next.”
The reinvention extends to the guest rooms, which feature modern amenities such as panel temperature controls and smart TVs.
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By GlobalDataThe 1,215ft² Penthouse Suite provides a space with separate living and bedroom areas, offering city views.
The hotel features meeting and event spaces, providing 2,587ft² of versatile areas with views of Union Square.
This hotel’s dining scene will be elevated with the opening of Seahorse later this year, a seafood brasserie by John McDonald and Mercer Street Hospitality that features a 125-seat dining room.
This transformation of W New York – Union Square is part of a broader evolution of the W Hotels brand, which includes the refurbishment of several flagship properties and the launch of new locations worldwide.
By 2028, 80% of the W Hotels portfolio is expected to be fully transformed.
